Eveready Commits Rs 200 Crore to New Samba Plant in Jammu and Kashmir

Jammu and Kashmir Sees Surge in Investments and Startup Growth Following New Industrial Policy

Jammu and Kashmir has witnessed a significant surge in investments and startup growth since the launch of the New Industrial Policy in 2021. On Wednesday, Lt Governor Manoj Sinha inaugurated a Rs 200 crore industrial unit of Eveready Industries India in Samba district, marking a major milestone in the region's industrial transformation.

The Lt Governor highlighted the impact of the New Industrial Policy on the region, stating that the inauguration sends a strong message globally that while the neighboring country continues to foster terrorism, India is building engines of progress and success. He paid homage to all the civilians who were martyred in the Pahalgam terrorist attack on April 22 last year, and recalled the brave soldiers of Operation Sindoor, who had avenged every single tear.

The Lt Governor shared key figures to highlight J&K's industrial transformation following the launch of the New Industrial Policy in 2021. In financial year 2025-26 alone, Jammu Kashmir attracted investment of Rs 5,824 crore - more than 13 times the average investment recorded before 2021. The investment figures for the past four years are as follows:

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In addition, half the preliminary work has already been completed on 312 units worth Rs 7,864 crore, with production expected to begin in FY 2026-27. The Lt Governor also noted that J&K has seen the establishment of several units with investments exceeding Rs 500 crore, including Chiripal Polyfilms (Rs 1,215 crore), Kandhari Beverages (Rs 830 crore), and Aegios (Rs 666 crore). Three more units are expected to start production in FY 2026- 27.

The number of startups has risen from just 69 in 2020 to 1,305 in FY 2025-26 -- a growth of over 1,800 per cent. Combined with all industrial units and PMEGP-supported units, millions of young people have gained better employment opportunities, the Lt Governor said.

Referring to Eveready Industries India Limited’s new industrial unit, the Lt Governor said the plant will create local jobs, boost ancillary units, suppliers, and service providers, promote skill development, generate opportunities for women, and make a significant contribution to the economic development of J&K.

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The inauguration of Eveready's plant, along with the changed atmosphere in the Union Territory, reflects the sustained efforts of Prime Minister Narendra Modi, under whose leadership a new destiny has been written for J&K. His vision has turned the dream of a prosperous J&K into reality, the Lt Governor said.

The Lt Governor observed that the industrial revolution being witnessed across Samba, Kathua, Jammu, and many parts of Kashmir is a living symbol of a new era for J&K. In the past 5 years, the scale of industrial development has moved beyond mere economic figures and become the most powerful medium of transformation across the Union Territory.

In a veiled attack on Pakistan, the Lt Governor said through today’s inauguration, a message has been sent to the whole world that while the neighboring country continues to run factories of terrorism, India is building factories of progress and success.