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Chinese Influencer Paul in USA Faces Backlash for Posting Childbirth Video

Key Figures:

  • Paul in USA: Chinese influencer based in the US with 12.2 million followers on Douyin
  • 250,000 yuan: charge for short promotional videos up to 20 seconds
  • 278,000 yuan: charge for videos of 21-60 seconds
  • 298,000 yuan: charge for longer clips

Background: Paul in USA, a Chinese influencer based in the US, posted a video of his wife's 23-hour labor on Douyin, sparking widespread criticism and debate over privacy, consent, and the limits of online content.

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Controversy: The video, which included a paid advertisement, showed emergency medical scenes and moments where his wife's body was exposed during treatment. His wife experienced a third-degree perineal tear and heavy post-partum bleeding, losing approximately 3,344 milliliters of blood. Doctors carried out an emergency operation and gave her a blood transfusion.

Public Reaction: Many criticized Paul for filming during such a dangerous moment, accusing him of prioritizing online views over his wife's safety during the birth. The account "Paul in USA" was banned on February 11 for "violating relevant laws, regulations and platform policies."

Response from Paul's Wife: Paul's wife responded on social media, explaining that their intention was to authentically document the childbirth process, despite the severity of her medical condition. However, her explanation did little to calm netizens.

Financial Implications: According to data from the Xingtu platform, Paul charges 250,000 yuan for short promotional videos up to 20 seconds, 278,000 yuan for videos of 21-60 seconds, and 298,000 yuan for longer clips. It is not clear how much he earned from the ad in the childbirth video.

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Investor Takeaway

This incident highlights the importance of online content moderation and the potential risks of sharing personal and sensitive information.

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