Britannia to Relocate Operations from Oman to Mundra, Gujarat, Amidst Possible Price Adjustments

Britannia Industries Shifts North American Export Business

Britannia Industries, a leading manufacturer of bakery and biscuit products, has relocated its North American export business from Oman to Mundra, Gujarat, India. Rakshit Hargave, Managing Director and Chief Executive Officer of Britannia Industries, announced the move in an analyst call on Friday.

The decision to shift the business was made in response to the crisis in West Asia, with Hargave stating that the company has moved its manufacturing to Mundra to manage the situation. Additionally, Britannia Industries is considering a price hike to offset a 20 per cent increase in fuel and packaging costs due to geopolitical issues.

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The price hike will be implemented in two ways: by reducing the grammage (for price points) and increasing prices of large packs. Although wheat, a key raw material, is experiencing deflationary trends, fuel, laminates, and palm oil are all experiencing inflationary pressures due to disruptions in the global supply chain.

Britannia Industries had reported a 21.56 per cent rise in consolidated net profit to Rs 679.68 crore for the March quarter of FY26, with sales up 7 per cent to Rs 4,685.95 crore. Its consolidated revenue in FY26 was Rs 19,375.62 crore.

The company is also optimistic about its e-commerce business, with quick commerce emerging as a bright spot. Hargave stated that almost 70 per cent of the company's online business today comes from quick commerce, and this is expected to increase to 85 per cent as Amazon scales up its play in hyperlocal delivery formats. Quick commerce has helped Britannia Industries premiumise its assortment and sell more indulgent categories.