Bold Care Attracts A-List Talent at Lower Cost Than Meta Ad Algorithm
Bold Care Aims to Shift Marketing Strategy
In an effort to reduce long-term dependence on expensive performance marketing, Bold Care, a Mumbai-based sexual wellness brand, is seeking to focus on brand awareness. The company's co-founder and CEO, Rajat Jadhav, has been investing in a series of campaigns featuring celebrities and influencers known for speaking their mind and courting controversy.
Bold Care gained initial virality in 2024 with a soap opera ad featuring actor and investor Ranveer Singh, along with adult entertainment star Johnny Sins. Since then, the company has continued to leverage celebrity endorsements, including those from outspoken individuals, in an effort to increase brand recognition.
By shifting its marketing strategy towards brand awareness, Bold Care hopes to achieve long-term growth and reduce its reliance on expensive performance-based advertising.
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Investor Takeaway
Investors may consider Bold Care's efforts to reduce dependence on expensive performance marketing.
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