Blue Star Shares Increase 5% Following Launch of New Room Air Conditioner Range

Blue Star Shares Rise 5% on New Room Air Conditioner Launch

Blue Star, a leading air conditioner manufacturer, announced the launch of a new range of room air conditioners for the 2026 summer season, driving its shares up 5% intraday on Wednesday. This marks a significant gain, with the stock rising nearly 6% over two sessions.

The company's shares touched an intraday high of Rs 1,984 apiece on the National Stock Exchange (NSE), up 5.1%. The stock later settled at Rs 1,940 per share on the exchange, up 2.79%. This surge is attributed to the company's efforts to strengthen its presence in the residential and commercial cooling segments.

Blue Star's portfolio now includes 125 room air-conditioner models, including a flagship premium range catering to different customer needs and usage environments. In addition to the new product launch, air-conditioner makers such as Blue Star and Voltas have raised prices ahead of the peak summer season due to higher input costs, a weakening rupee, rising freight expenses, and new energy efficiency norms.

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Voltas shares also moved higher during the session, rising over 4% to an intraday high of Rs 1,509.80. Brokerage JM Financial expects air-conditioner brands to pass on a significant portion of the higher input costs to consumers through phased price hikes.