AvenuesAI Secures Minority Investment in Ratnaafin Capital to Fuel AI-Driven Embedded Lending

AvenuesAI Limited to Invest in Ratnaafin Capital for AI-Led Embedded Finance Ecosystem

AvenuesAI Limited, a technology and payments platform, is planning a minority investment of up to 2.5% in Ratnaafin Capital, a scaled new-age non-banking financial company (NBFC) with a lending book exceeding INR 2000 crores. As part of its strategy to build an AI-led embedded finance and digital lending ecosystem through partnerships with specialized NBFCs, the company's board has approved the strategic investment proposal in Ratnaafin Capital.

The proposed investment aligns with AvenuesAI Limited's "liability-light" lending strategy, under which the company intends to operate as an AI-driven distribution and orchestration platform while partner NBFCs manage underwriting, capital deployment, and lending operations. As part of this broader strategy, AvenuesAI also plans to pursue multiple strategic minority investments in scaled and new-age NBFC platforms to build a diversified AI-led embedded finance and digital lending ecosystem.

Ratnaafin Capital, an RBI-registered NBFC focused on SME financing and backed by the Ratnamani Sanghvi Family Group, is a fast-growing new-age NBFC with strong SME lending capabilities. The company is headquartered in Ahmedabad. The partnership between AvenuesAI and Ratnaafin Capital will enable AvenuesAI to combine its AI infrastructure, payments ecosystem, enterprise communication capabilities, and merchant distribution network with Ratnaafin's lending platform to expand embedded lending opportunities.

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Under the proposed strategy, AvenuesAI plans to leverage platforms including CCAvenue, Rediff, and RediffPay to offer merchant-focused lending solutions such as working capital finance and invoice discounting, while lending exposure and balance-sheet risk will remain with regulated NBFC partners. The company also plans to build broader AI-led analytics frameworks to support risk monitoring and customized lending products across its digital ecosystem.

The proposed investment would mark AvenuesAI's expansion from a technology and payments platform into India's emerging AI-led digital lending infrastructure ecosystem.