Amazon Reports 25% Monthly Growth in Indian Orders, CEO Confirms

Amazon's Quick Commerce Service Amazon Now Sees 25 Per Cent Month-on-Month Growth in India

Amazon's e-commerce service Amazon Now is experiencing a significant surge in demand in India, with orders increasing by 25 per cent month-on-month. This growth was revealed by Amazon President and Chief Executive Officer Andy Jassy during the company's first-quarter earnings call for 2026.

Amazon Now offers fast delivery on thousands of items, with delivery times of 30 minutes or less. The service was launched in India last year and has seen a high adoption rate. According to Jassy, Prime members have tripled their shopping frequency once they start using Amazon Now. The service has been successful in India, leading to its expansion globally.

Amazon Now is currently available to tens of millions of customers across nine countries, with plans for further expansion in the pipeline. Despite operating in a highly competitive market, Amazon Now is going head-to-head with established local players such as Blinkit, Swiggy Instamart, Zepto, Flipkart Minutes, and Tata's BigBasket (BB Now).

Read also: Treasury Yields Experience Largest Increase in Two Weeks Following Release of Labor Market Data

In India, Amazon Now is available in Delhi-NCR, Mumbai, and Bengaluru, with plans to expand to 100 cities across the country. The company has stated that it will scale up its specialised fulfilment infrastructure and expand to more than 1,000 micro-fulfilment centres to support its quick commerce ambitions.

The expansion of Amazon Now is part of Amazon India's Rs 2,800 crore (approximately $300 million) investment. This investment is expected to support Amazon's quick commerce ambitions and drive further growth in the Indian market.

Read also: US-Iran Tensions Spark Uptick in Oil Prices Amid Global Market Decline