Akshay Kumar Appointed as Brand Ambassador for Crystal Crop Protection

Crystal Crop Protection Appoints Akshay Kumar as Brand Ambassador

Crystal Crop Protection Limited, a research-led agri-input company in India, has announced the appointment of Akshay Kumar as its brand ambassador. This move marks a significant milestone in the company's efforts to strengthen its connection with India's farmers and promote advanced crop protection solutions.

As part of this association, Crystal Crop Protection has unveiled its first national brand campaign, "Desh Ka Kisan, Desh Ka Asli Hero", which pays tribute to the contribution and everyday courage of India's farmers. The campaign will be rolled out across television, digital platforms, and various on-ground farmer engagement platforms.

The partnership between Crystal Crop Protection and Akshay Kumar brings together the company's three-decade long commitment to Indian agriculture with the actor's values of resilience, discipline, and purpose. Through this partnership, Crystal Crop Protection aims to further strengthen its connect with India's farmers and help them adopt advanced solutions to improve farm profitability.

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The "Desh Ka Kisan, Desh Ka Asli Hero" campaign will celebrate farmers as the backbone of the nation while highlighting Crystal Crop Protection's role as a partner that supports them with crop protection solutions, seeds, and outsourced farm advisory teams deployed through its "Crystal Doctor" network.

Akshay Kumar, a superstar and brand ambassador for Crystal Crop Protection, said that this association is a natural partnership in its truest sense. He will act as the voice that amplifies the farmers' story, acknowledging their challenges, resilience, and contribution to nation building.

Ankur Aggarwal, Executive Chairman and Managing Director of Crystal Crop Protection Limited, said that Akshay Kumar represents the values that strongly align with the company's mission. This partnership is a way of connecting a national icon with the true heroes who feed the nation, India's farmers.

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Sohit Satyawali, Chief Business Officer – Crystal Brands Business at Crystal Crop Protection, said that Akshay Kumar has always brought credibility and authenticity to the silver screen, and this association will bring the same credibility to the Crystal Brand. This association will strengthen the company's efforts to provide advanced crop solutions and help farmers build profitable farms.